The Biodiversity and Wine Initiative is a ground-breaking, pioneering partnership between the local wine industry and the conservation sector.  Its aim is to minimise the loss of threatened natural habitat and to contribute to sustainable wine production through the adoption of biodiversity guidelines.  The Cape Floral Kingdom in South Africa, a world heritage site, had much of its unique renosterveld under threat in 2004. So this initiative was created to promote cultivation practices that enhance biodiversity in vineyards and has resulted in making conservation history by setting aside more ground for long-term conservation (1,003,000 ha) than is currently planted as vineyards. Which means South Africa leads the way in the wine industry with a conservation footprint matching its total vineyard area.